Modern Fertility
Modern Fertility
Demystify the topic of fertility
Fertility is one of the last taboos in healthcare. We partnered with the founding team to create a baby-free branding and packaging that set a new standard for personal reproductive health.
We blended precious yet approachable typography with gender-neutral color palettes to deliver important information about your body. Organic shapes and illustrations capture the singular moments and emotions that people experience around fertility.
Partnerships
Afton Vechery
Co-Founder & CEO
Carly Leahy
Co-founder & CCO
Results
100,000+ tests sold at launch
90%+ report increased fertility understanding
DTC to 1,500+ Walgreens stores nationwide
Designed to belong
Inspired by artists like Ellsworth Kelly and Jean Arp, the identity design system subtly connects to a cultural sensibility its audience recognizes. It reflects a broader intention to create a brand that feels worthy of entering someone’s personal space, like something considered, trusted, and at home in everyday life.
Yung Studio is an incredible design partner. Over the last 3 years. we've worked together on various projects and I'm always impressed by the way Melody breaks down a problem and brings a completely fresh feel to everything she and her team design. Aside from being a design superhero, she's speedy, reliable, and flexible — which is exactly what we need as an early-stage company.
Carly Leahy, Co-founder & CCO of Modern FertilityPress
TechCrunch |
TechCrunch
Fast Company |
Fast Company
Scope
- Identity
- 2D Motion
- Art Direction
- Website
- App
- Packaging
- Social
- Brand Guidelines
Team
Melody Yung, Creative Lead
Elaine Lin, Design
Danny Skitsko, Design
Shea Sjoberg, Design
Taylor Simpson, Design
Sushant Vohra, 3D Art
Andria Lo, Photography
Credits
Afton Vechery, Co-founder & CEO
Carly Leahy, Co-founder & CCO
Keaton Bedell, Business Op.
Lillie Ferris, Design
