Tiny Health
Tiny Health
Highlighting the importance of a baby's gut health
Tiny Health introduced the first microbiome test uniquely designed for mother and child. These certified tests provide clear and actionable insights to help parents get more involved with their baby’s health, from preconception to childhood.
We created a supportive and concise voice with a graphic system inspired by the organic and ever-changing shapes found in biology.
Partnerships

Cheryl Sew Hoy
Founder
Results
100,000+ customers served
25%↑ MoM revenue growth
$8.5 million in Series A funding raised





Organic Typography
Tiny Health typography draws from biological forms and shapes. Staggered, stacked headlines, curved type paths, and subtle texture masks reflect the body’s organic, ever-changing nature. Handwritten notations add a human touch, expressing our ongoing discovery of the body through science.


Bacteria as core visual element
Bacteria are central to Tiny Health’s science and story, making them a natural foundation for the visual system. Colors and shapes express the full spectrum, from beneficial and variable to harmful and unknown. The palette is rooted in function but softened to feel warm and approachable in reports and insights. Bacteria graphics are designed to stand alone, scale large, or repeat as textured patterns.











The process in which Yung Studio took our team through to create Tiny Health's brand was incredibly worthwhile - they leveraged user research and our core values to create our brand identity system, which ultimately resulted in an overall brand design that we're very proud of. We trust Melody and team completely with their design aesthetics and the level of professionalism they bring to the table is unparalleled. Easily the best design team I've ever worked with. We look forward to continuing to work with her as we evolve Tiny Health's brand and products.
Cheryl Sew Hoy, Founder of Tiny HealthScope
- Positioning
- User Research
- Identity
- Tone of Voice
- Packaging
- Website
- Illustration
- 2D Motion
- Brand Guidelines
Team
Melody Yung, Creative Lead
Michael Quinn, Strategy
Krystal Barghelame, Research
Brandi Steele, Design
Shea Sjoberg, Design
Tricia Lee, Design
Yu Rong, Design
Devon Stern, Illustration & Motion
Caleb Couturie, Copy
Eric Louis Haines, Photography
Janna Luttrell, Retouching
Credits
Cheryl Sew Hoy, Founder & CEO
Ritika Khilnani, Product
Megan Garcia, Content
Nita Jain, Operation
John Ramos, Web Development


