Yung Studio Inc (referred to as “our”, “us” and “we” in this notice) is a brand & marketing design studio. As a business, we are committed to respecting and protecting the privacy of all individuals with whom we interact. We are committed to being transparent in our handling and processing of personal data at all times in accordance with applicable privacy and data protection laws. Consequently, Yung Studio limits employee access to personal information to only those employees who need access to the information in the performance of their official duties.


This Privacy Notice explains in detail the types of personal data we may collect about you, or when applicable, your authorized representative (herein collectively “you”) when you interact with us on any website this Privacy Notice appears. Yung Studio Inc is the data controller of any personal data you provide to us, including in relation to this website.


The California Consumer Privacy Act of 2018 (“CCPA”) provides California residents with additional rights with respect to their personal information. Those rights are explained below in Section 7 (Your California Rights). This Privacy Notice includes certain disclosures required under CCPA.


While we use administrative, technical, and physical security measures to help protect your personal information and have taken reasonable steps to secure the personal information you provide to use, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.


Information relating to your use of the website We and our third-party service providers use cookies and other tracking tools to automatically collect information about how you use our website. This includes information relating to the pages you visit on our website, the services or information you search for, and the links and content you choose to access on our website. We may use this information to provide you with relevant content and to inform our marketing strategy.

We and our third-party service providers automatically collect information about the device(s) you use to access our website. This includes collecting information about IP address used to connect your computer to the internet; Login information, email address, and password; Location of your device or computer and your access time; Your browser and operating system; Webpage visit and content use history, including full URL clickstream to, through, and from our website, as well as date and time, products and content you viewed or searched for, content downloads, streams, and playback details, download errors, length of visits to certain pages, and page interaction information.

We collect contact details directly from you when you send us inquiries or requests via our contact forms, email, or register for a webinar or event, your details, including the contact information you have provided there, will be stored for the purpose of processing the inquiry and fulfilling the request and for follow-up actions. The personal data we collect may include your name, email address, employer and job title, and location.

Except where required by law or court order, we use your personal data for the following purposes: to deliver the specific information or services you have requested; to respond to your requests and feedback; to analyze and/or improve our websites and services; and to protect Yung Studio Inc, our websites, customers, employees, and business partners from fraud or other malicious activity. Note that we may process your personal data on more than one lawful basis depending on the specific purpose for which we use your data. In the second column, we also specify how such personal data is categorized under CCPA. For more information about the categories of personal information under CCPA, see Your California Rights.

All of the categories of personal information under CCPA (see Your California Rights) may be shared (and have been shared within the last 12 months) with our third-party service providers.

We may use cookies created by our website to help customize and improve your experience. A cookie is a unique text file stored on your computer by your web browser. These text files are used as a means of distinguishing among users of a website. A cookie will not include personal information unless you have volunteered that information. One of the primary purposes of cookies is to provide a convenience feature to save you time. For example, if you personalize pages on our website or register for a service, a cookie helps us to recall your specific information during subsequent visits. When you return to the website, the information you previously provided can be retrieved from the cookie file, allowing you to easily use customized features. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer (or delete cookies already present). If you choose to decline cookies, you may not be able to fully experience certain features of our website. We may also partner with selected third-party vendors, such as Google Analytics, to allow tracking technologies and remarketing services on our website through the use of first-party cookies and third-party cookies. By accessing our website, you consent to the collection and use of your information by these third-party vendors.

The information provided in this Privacy Notice should not be construed as giving business, legal, or other advice, or warranting as fail-proof, of the security of information provided through our website.

If you have any questions about this Privacy Notice, our approach to privacy or you would like to exercise any of the rights mentioned in this Privacy Notice you can contact us at hello@yung.studio.

Privacy & Cookies

MAYHEM is Lady Gaga’s 7th studio album—a bold fusion of pop euphoria, raw aggression, nostalgia, and intimate confessions. It’s a rebellious love letter to Little Monsters who find beauty in chaos.

Beyond a full website redesign to enhance Lady Gaga's music gallery and shopping experience, we transformed the landing page into a MAYHEM playground—an interactive hub for exclusive drops, surprise interactions, and immersive storytelling. Designed to build deeper, more genuine connections with fans, this dynamic space sets the stage for the MAYHEM album release.

From the MAYHEM album art reveal to billboards and teaser videos on YouTube, every moment was strategically timed. The Abracadabra music video premiered during the Grammys, while we synchronized website content with TV spots, social media, and email newsletters to create a seamless, immersive rollout.

We extended the narrative beyond the website by creating a seamless visual connection between the interactive lyric reveal and the executive tracklist reveal on her social platforms.

Drawing inspiration from the psychometric Rorschach pattern, the website experience allowed fans to explore the emotional complexity of the MAYHEM album through an interactive click-and-drag motion, offering a poetic glimpse into the vulnerability of each song. This layered storytelling carried over to social media, where the executive tracklist reveal echoed the same visual language—bridging the chaos and intimacy of the album across platforms, deepening the connection between Lady Gaga and her fans.

Ahead of the MAYHEM album drop, we were turning the spotlight on Lady Gaga's fans with an interactive landing takeover that brings their creativity to life. Inspired by the album's retro VHS screens, this infinite TV grid will be an ever-expanding showcase of fan-made content—art, dance, remixes, reactions, and more—capturing the raw energy and excitement leading up to release day. As new creations roll in, the grid is intended to evolve in real-time, celebrating the collective passion of Little Monsters worldwide.

An album release landing page designed to lead fans to the listening platforms. We added a never-quite-match-up album art interactive puzzle element and random-load video backgrounds to intensify the MAYHEM.

What we did

Lady Gaga's MAYHEM digital playground: a portal to chaos & connection

MAYHEM Unfolds: A Synchronized Spectacle

A Rorschach Reveal of MAYHEM’s Lyrics

The Infinite Fan Content Broadcast

A MAYHEM Puzzle to Find Mayhem

Partnerships

Yung Team

Features

Other work

Lady Gaga

Every Woman's Marathon