MAYHEM Promo Kit
MAYHEM Promo Kit
Inviting you into the making of MAYHEM
An immersive promo kit designed to introduce MAYHEM to the music industry, crafted for artists, producers, songwriters, engineers, and collaborators shaping culture from within.
The kit serves as both narrative and artifact, offering deeper context into the album’s vision, inspiration, and making. Through layered storytelling, it brings together Gaga’s personal notes, behind-the-scenes imagery, press reflections, and fan resonance, creating a multidimensional portrait of the project that extends beyond the music itself.
Partnerships
Michael Polansky
Executive Producer
Stefani Germanotta
Artist
Staging the Opera Haus
Rooted in the theatrical world-building of the MAYHEM Ball, the kit draws directly from its iconic stage design, framing the experience as an invitation into the Opera Haus. This inspiration takes form as a pop-up centerpiece, echoing the architecture of the live show and setting the tone for what unfolds.
The design reveals itself in layers: an opening sequence of Gaga’s handwritten notes, followed by a deeper exploration through printed artifacts capturing tour visuals, music video rehearsals, and intimate behind-the-scenes moments. Lyrics and creative reflections are interwoven throughout, blurring the line between process and performance.
The experience closes with a culturally relevant merch object, grounding the narrative in fandom and leaving a lasting, tangible connection to the world of MAYHEM.
Scope
- Creative Campaign
- Packaging
- Book Design
- Art Direction
- Apparel Design
- OHH Marketing
Team
Melody Yung, Creative Lead
Stephanie Jung, Design
John Rodriguez, Design
Yula Ye, Design
Nadine Macapagal, 2D Design Intern
Dogan Uludogan, 3D Design Intern
Credits
Stefani Germanotta, Artist
Michael Polansky, Producer
Bobby Campbell, Manager
MTLA Studios, Album Creative
Stephen Gould, Print Production
MilkMoney, Media Buying
Eric Haines, Photography
