Harlequin Promo Kit
Harlequin Promo Kit
Unpacking the world of Harlequin
An immersive promo kit designed to introduce Harlequin to the music industry, crafted for artists, producers, songwriters, engineers, and collaborators drawn to storytelling through sound and persona.
Harlequin, Gaga’s jazz album, is inspired by the emotional and psychological complexity of Harley Quinn in Joker. Blending personal artifacts, visual storytelling, press reflections, and fan perspectives, the kit frames the project as both a musical body of work and a character study in motion.
Partnerships
Michael Polansky
Executive Producer
Stefani Germanotta
Artist
Constructing the Harlequin Archive
Rooted in the psychological tension of Harley Quinn, the kit draws from the transient, intimate spaces she inhabits, motels, in-between moments, and fractured realities shared with the Joker. The concept takes shape as an archival suitcase, something that could belong to Harley Quinn herself: part escape plan, part stage prop, part evidence file.
The exterior is crafted to mimic grainy, aged archive box marked by time and instability. Stickers pulled from album visuals are scattered across its surface like fragmented memories. Inside, the narrative unfolds through a printed collage of personal artifacts, including handwritten lyrics, a half-smoked cigarette, and a partially burned letter written by Gaga, blurring fiction and reality.
A newspaper-style foldout extends the story, mimicking forensic evidence while embedding press quotes and fan testimonials to build a cinematic, layered narrative. The result is a tactile deep dive into character, process, and emotion, inviting the audience to piece together Harlequin from the inside out.
Scope
- Creative Campaign
- Packaging
- Print Design
- Art Direction
Team
Melody Yung, Creative Lead
Stephanie Jung, Design
John Rodriguez, Design
Yula Ye, Design
Nadine Macapagal, 2D Design Intern
Dogan Uludogan, 3D Design Intern
Credits
Stefani Germanotta, Artist
Michael Polansky, Producer
Bobby Campbell, Manager
MTLA Studios, Album & Merch Creative
Stephen Gould, Print Production
Eric Haines, Photography
