LYRIC
LYRIC
Redefining modern stays through digital concierge and local immersion
From purposeful interior details, to above-standard amenities, to curated local experiences, LYRIC's suites are designed to be your space where you can feel equal parts inspired, comfortable, and plugged into different neighborhoods while traveling.
We based a visual identity system off of fundamental shapes to reflect the core of a city, architecture, and space design. The essential yet adaptive design language reflects the freedom, flexibility, and connection in a time when you can live and work anywhere.
Partnerships
Andrew Kitchell
Founder & CEO
Ravi Hampole
Former CXO
Results
$185M series B raised
500 units, 22 locations, 13 cities in 2 years
Over 85% occupancy
Host uniform design
LYRIC host uniform is designed to carry the feeling of a "first friend" for our guests as they arrive to a new city. The custom functional work jackets create an approachable, recognizable, and cohesive look and compliment the welcoming communal space. The locally designed city patches become great conversation starters.
In-suite communication hub
Inspired by a home library, our custom-made hub is built to draw attention to our guest collateral, yet integrates into the existing interior aesthetic.
Centralized collateral system
Leading with interior design inspiration, the centralized binder provides our guests all the essential information for their stays. It is also an opportunity to feature and celebrate our local partnerships.
Typography system
Domaine Display and Text typefaces support authentic storytelling and bring humanity and approachability to the brand. The workhorse typeface, Basel, is perfect for body copy, signage, and other essential content. Its clear and foundational construction imply stability and intuitiveness.
I found her design to be extremely compassionate to the guests & communities that we designed for. And, even more impressive was the way she blended our visual identity into physical representations of Lyric - from our uniforms to way-finding in our buildings. Her attention to details helped us create functional, yet unconventional, design touch points. All the sign of a teammate, leader, and designer who can think through so many aspects of either a design challenge or opportunity.
Andrew Kitchell, Founder & CEO of LYRICPress
Klim Type Foundry |
Klim Type Foundry
Scope
- Positioning
- Identity
- Naming
- Art Direction
- Website
- Collateral Design
- Social
- Uniform Design
- Wayfinding
- Brand Partnerships
- Copywriting
Team
Brand & Marketing:
Melody Yung, Creative Lead
Cathy Kwon, Brand Designer
Daniel Fuhrer, Brand Designer
David Nash, Brand Writer
Jaclyn Decell, Social Media Manager
Michael Quinn, Strategy + Partnerships
Photography:
Andrew Propp
Carmen Chan
David Salazar
Jim Sullivan
Joel Barhamand
Sean Litchfield
Styling:
Julie Maldonado
Kaylei Mcgaw
Rob Oxenham
Credits
Leadership:
Andrew Kitchell, Founder & CEO
Interior Design:
Rob Flaws
Aarti Verma
David Hard
Edna Kozikaro
Elena Koroleva
Irene Yu
Kristy Reid
Project Management:
Tom Blanchard
Caty Chung
