High Side was founded by 3 friends with a passion for great-tasting coffee and the outdoors. The brand design is inspired by the laid-back atmosphere of San Diego, taking a caffeinated twist on 60’s psychedelic motifs.
High Side Coffee is an eco-friendly, better-tasting way of making coffee for campers and travelers. No fancy equipment, no mess, and no fuss. Just add hot water, and brew like tea.
Product Development
Positioning
Naming
Brand Identity System
Packaging Design
Copywriting
E-commerce Design
Social Content
Video Creation
High Side was founded by 3 friends with a passion for great-tasting coffee and the outdoors. The brand design is inspired by the laid-back atmosphere of San Diego, taking a caffeinated twist on 60’s psychedelic motifs.
Name Creation
The name evokes a spike upward, inspired by slang used by riders, characteristic of the brew’s potent punch. If you decide to let it sit for long enough, you just might have to punch back. Of course, helmet optional but recommended during consumption.
Dimitri Goulas, Product + Operations
Hallie Chavis, Marketing + Partnerships
Shea Sjoberg, Design
Mike Pham, Photography
Jack Revell, Photography
Kelly Hammond, Photography
Zack Buras, Photography
Nathaniel Stewart, Photography