Eli is the first at-home technology providing real-time and lifelong health insights from the hormones in your saliva.

eli test with data card

What we did

Positioning
Brand identity system
Tone of voice
Website design
App UX/UI
Animation
Social media templates
Design guidelines

UNDERSTANDING YOUR BODY’S OPERATING SYSTEM

Hormones, crucial for numerous bodily functions, communicate vital information. Even minor hormonal fluctuations can significantly impact serious health issues.

Constant hormone fluctuations demand continuous data. Eli moves at the speed of our body, generating dynamic and ever-changing data trails that enable a deeper understanding of your body so you can know better and feel better.

eli logotype
eli app on phone
eli app icon

A Companion for Dynamic Data

Our identity is rooted in the idea of a trusted companion. We balance the friendly name with modern, crisp letterforms to convey our constant pursuit of clarity and access to invaluable data insights.

Meet the MVP of your daily wellness routine
eli data graph
eli tests
Eli data lifestyle
eli hardware enlarged
Check out your fell-good hormone

Connect the dots

We made connective dots, resembling the data points, the core visual element across the entire brand experience — from the identity design to the industrial design to the various graphic expressions.

Yung Studio - Project Video
eli hardware on repeat
Yung Studio - Project Video
eli site about page
Yung Studio - Project Video
Eli packaging Progesterone
Eli app progesterone

Move like hormones

Our brand’s graphic system is centered on each distinct hormone that we measure. Using a combination of dots and data trails, traces of their metaphorical movements, and associated colors, we create visuals that abstractly interpret the behaviors and characteristics of each hormone.

eli IG posts
eli data card
eli packaging cortisol
Eli app on phone
Yung Studio - Project Video
eli IG posts
eli tee
eli water bottle
eli street posters

Partnerships

Marina Pavlovic Riva, Co-founder
Thomas Cortina, Co-founder
Zoya Brar, Chief of Staff
Lena Kozarov, Product Manager
Now Studio, Industrial Design
Cardinal & Co, Shopify Developer

Yung Team

Melody Yung, Creative Lead
Michael Quinn, Strategy
Shelby Williamson, Strategy
Helen Ip, Art Direction
Stephanie Hardy, Illustration
Brent Clouse, Design & Motion
Claire Whitman, Design
Yu Rong, Design
Gabrielle Adam, Design
Amy Berkowitz, Copy

Features