Lopeziwata
Bookkeeping for personality, passion, and professionalism
Clearloop works with brands big and small that want to offset their carbon footprint, clean up the grid, and expand access to clean energy by building solar projects in communities.
Positioning
Naming
Brand Identity System
Illustration
Animation
Website Design
Design Guidelines
We gave this new “positive energy” initiative an uplift and effective name that represents a one-to-one cyclical effect. We broke down the complex concept of carbon offsetting with an accessible and inviting graphic style.
Laura Zapata, Founder & CEO
Gov. Phil Bredesen, President
Bob Corney, COO
John Creson, Strategy
Melody Yung, Design Lead
Michael Quinn, Naming
Shea Sjoberg, Design