Mulu
Building an anti-workout workout community
The creative team decided to start creating stuff to avoid going bonkers during the pandemic and to perhaps create products and ideas that could help the world going forward. If not, we figured we’d at least put a smile on your face.
Positioning
Naming
Brand Identity System
Copywriting
UX/UI
Website Development
Social Content
We brought in virtual post-its, markers and other office supplies to recreate the chaotic workspace and our messy thought process.
David Hard, Content
Elena Koroleva, Content
Irene Yu, Content
Kirsty Reid, Content
Rob Flaus, Content
Tom Blanchard, Content
Cathy Kwon, Design
David Nash, Copy
Melody Yung, Design
Michael Quinn, Content Strategy