💭 What does it mean to “think like a founder?”

Having worked with an array of amazing, accomplished, and inspiring founders, we’ve learned a lot about what it means to think like a founder.

Consistently, we’ve seen that great founders are ultimately optimistic, more often seeing problems as opportunities. They are also generally very comfortable with ambiguity. In fact, they often embrace ambiguity as an asset, seeing it as an opportunity to wander out into the proverbial outerspace 🪐 and explore new ideas.

They are also delightfully contrarian. One of our favorite moments was when we were working with Lauren Farleigh from Mischief on their site architecture, and we were discussing a potential blog section. And without missing a beat, she said, “If we were to have a blog page, it would just say ‘talk is cheap’ at the top.”

Much like the founders we work with, we embrace similar mindsets in our work. We always err on the side of optimism 💫. Ultimately our brand work is about problem-solving for companies, so they can get their message and mission to their audience in an effective way. We delight in this work, no matter how challenging.

We also learn to love ambiguity 🪅 every day. The more you can sit with ambiguity and explore around, the richer the work you can produce. In fact, we show a lot of unpolished work in our engagements because we know getting ideas out there is ultimately additive, as long as you let go of the discomfort of being wrong.

And we love to be delightfully contrarian. 🗯️ We want to help brands put a dent in a category, create a new reference point, or start a new conversation. Changing perceptions usually means pushing against the grain and we love helping brands do that.