The power of intuition in building a GTM strategy for your brand

I was working alongside my strategy team for the past few weeks. And this came into our discussions...

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🚀🎉🧡 The Power of Intuition in Building a GTM Strategy for Your Brand

There are so many components to sort and define when building a go-to-market strategy for your brand: positioning, value prop, hero copy, marketing copy, target audience, customer-acquisition funnels… And it can be overwhelming. The antidote: be a little less precious about some of these things. We don’t mean neglect. We mean, just don’t overthink. Don’t be exhaustive with too much customer research. Don’t hem and haw about creating target personas and demographics. Turn to your intuition.

The reality is: thet a lot of these go-to-market brand components will change over time, and a lot will actually change quickly as you find product-market-fit and traction. For example, you may run several iterations of hero copy in the first few weeks or months of a website launch, until you find the right wording that actually converts into your funnel. So, trust your intuition, as a founder because:

① 🚀 Speed is so important. The faster you can move, the faster you can learn about yourself relative to your target audience. The faster you can sharpen the finer points of your brand strategy, and the faster you can evolve your brand to unlock growth. Intuition is a great enabler of speed.

② 🎉 You’re probably creating a new market or category or at least a point-of-view within a category. So there isn’t a lot of precedent to leverage, making intuition a necessary tool.

③ 🧡 So much of your early brand strategy is linked to the reason you started the company. It’s important to imbue your purpose into your go-to-market brand and foster that emotional connection with your early adopters. And you don’t need an overly contrived persona exercise to reveal your own purpose. You’re living and breathing this stuff.

The power is not in the knowing (you probably already know a lot of this stuff). The power is in the execution.