Avos
Avos
Spreading the wealth of institutional wealth knowledge
Avos Capital Management is a privately held investment firm managing tailored portfolios for high net worth individuals and families.
The founders of Avos rely on their global aperture and vast experience to offer high touch, individual access to strategic wealth management. We created a functional and sophisticated brand identity system to bring their sharp point-of-view front and center.
Partnerships
Michael Polansky
Executive Producer
Confident identity
Our main identifier of the brand is created from a simple typesetting of “La Pontaise Champion” as a way to keep our logo simple yet confident. The bold font & tight typesetting provide a notion of unwavering strength, as a positive message within the overarching finance category.
Global typography
The Bagoss font family offers a wide range of symbols, supporting up to 117 different languages, which comes in handy with the global reach of the Avos brand.
Scope
- Positioning
- Identity
- 2D Motion
- Iconography
- Tone of Voice
- Brand Guidelines
Team
Melody Yung, Creative lead
Michael Quinn, Strategy
Shelby Williamson, Strategy
Stephanie Jung, Digital Design
Christina Twigg, Digital Design
Brandi Steele, Brand Design
Devon Stern, Motion Design
Yu Rong, Brand Design
Nadine Macapagal, Design Intern
Caleb Couturie, Copy
Credits
Michael Polansky, Co-founder
Peter Joers, Co-founder
Josh Blanchfield, Co-founder
